The Family Group Swarovski Has Developed a Sustainable Jewelry Line with Penélope Cruz.
Recognized as the world’s premier jewelry and accessory brand of crystal cut creations, Swarovski was founded in 1891 by Daniel Swarovski in Austria. For the fifth generation, the Swarovski family still owns the group. As the company is proud to commit to conscious luxury, it promotes sustainable production using eco-friendly materials. For Nadia Swarovski, great-great-granddaughter of Daniel Swarovski and the first female member of the executive board, having an impact on the development of sustainable jewelry and protecting natural resources is a must. She shares this desire to protect the planet with the Spanish actress Penélope Cruz, with whom she collaborated to design the jewelry collection Atelier Swarovski Fine Jewelry.