Birla Cellulose, a subsidiary of the Indian family conglomerate Aditya Birla Group, produces viscose from cotton waste!
Aditya Birla Group is an Indian family conglomerate founded in 1857 by cotton trader Seth Shiv Narayan Birla. Currently headed by Kumar Mangalam Birla, who is its chairman, the group, with a revenue of nearly US $ 48 billion in 2019, operates in 36 countries and has more than 120,000 employees. Its subsidiary, Birla Cellulose, is a world leader in the manufacture of sustainable textile fibers. The company recently distinguished itself with its product Liva Reviva, a fiber made from industrial textile waste and wood pulp from 100% sustainable forestry activities. In fact, the Canopy Planet Society, a Canadian NPO dedicated to the protection of forests, species and climate, awarded it the first position of its Hot Button Ranking. Liva Reviva fiber, an innovation both technologically and environmentally, illustrates the commitment of Birla Cellulose and its parent company to a circular economy, allowing it to achieve sustainable development goals set by the United Nations.
