The Ferrero family business shifts towards sustainability and reorganizes its supply chain.
Ferrero, the second-largest chocolate and confectionery company in the world, was founded in 1946. It is now owned and managed by the third generation of the Ferrero family. Known among others for its Ferrero Rocher chocolate and hazelnut products, Ferrero is also behind brands like Nutella, Kinder, Mon Cheri and Tic Tac. With a presence in more than 170 countries, the multinational has 23 production plants spread over 5 continents. It is therefore not surprising that it alone consumes more than 30% of the global production of hazelnuts! Faced with growing ecological and economic challenges, Ferrero has, for the last few years, set up a series of measures dedicated to sustainable development. As of 2014, it announces that 100% of the palm oil used in its products is certified sustainable. Ferrero recently announced that it is reviewing its supply chain to ensure full traceability of its raw materials. In the process, the company has developed a support plan for hazelnut producers to encourage and train them in sustainable farming practices.