The Quebec family business Fruit d’Or is the world leader in organic cranberry farming!

Behind the story of Fruit d’Or lies an avant-garde entrepreneur looking for solutions that will transform agriculture in Quebec. Sustainable and eco-responsible development is at the heart of the concerns of Martin Le Moine, the founder of the family business Fruit d’Or, a leader in the organic farming and processing of small fruits such as cranberries and blueberries. At the age of 25, he founded a food recycling business with his brother. In the early 1990s, in association with his wife Rachel Carrier and their business partner Marcel Pilote, he started the Atocas Notre-Dame farm, the very first cranberry farm in Canada to go organic. Guided by an innovative vision of sustainable development, the founding couple was faced with a market that showed little interest in organic farming. To counter this obstacle, they joined forces with Sylvain Dufour and other Quebec cranberry producers to found Fruit d’Or in 1998. Unity is strength: these solid and durable partnerships and business alliances allow Fruit d’Or to better position organic cranberries on the market and to control their marketing. Today, Fruit d’Or owns six farms, four of which are certified organic. Over time, the family business has become a world leader in organic cranberry growing and the second-largest producer of organic wild blueberries. The family business has forged alliances with more than 45 cranberry growers and distributes its fruit in over 50 countries. In its state-of-the-art plants in Villeroy, Plessisville and Dolbeau-Mistassini, which employ about 400 people, Fruit d’Or transforms 40% of the cranberries grown in Quebec into dried or frozen fruit, concentrate, powder, juice, puree or seeds. Pursuing its mission to develop eco-responsible processes, Fruit d’Or is undertaking a vast $46.5 million project to expand its Plessisville and Villeroy facilities to increase production, automate certain systems and, above all, reduce its environmental footprint. To help the company in this green shift, the Quebec government is providing an interest-free loan of just over $15 million. Congratulations and good luck to Fruit d’Or!

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Discover the history of Fruit d’Or…