Lavazza, a family business that has been working in the coffee industry for 125 years, has just launched its artistic calendar for 2021!
Founded in 1895 by Luigi Lavazza in Torino, the small Italian family grocery store is today a world leader in coffee. Present in more than 90 countries, the fourth generation company is chaired by Alberto Lavazza. As happens every year since 1993, Lavazza is launching at this end-of-year period its annual calendar with a unique aesthetic. The theme of this calendar for 2021, “The New Humanity”, embodies its values of solidarity, inclusion, tolerance, and sustainable development. As part of this project, which aims to raise funds for the NGO Save the Children, 13 renowned photographers were invited to create an original photo during the pandemic that reflects their vision of a new humanity. The humanist values reflected in this project demonstrate the efforts made by Lavazza over the past 10 years to support an eco-responsible and sustainable coffee culture, while promoting the sustainability of farming communities. This is a great way to end 2020 and start 2021 on a new basis!
Source: Lavazza Calendar 2015