The family business Levi’s, known worldwide for its blue jeans, returns on the stock market!
The American company Levi’s, known worldwide for its blue jeans, including Levi’s 501, was created in 1853 in San Francisco by Levi Strauss, a German immigrant. Today, the company is owned by members of the Haas family, descendants of the founder with 80% of the voting rights. The return of this US national emblem after 34 years of absence has not gone unnoticed! To mark the occasion, the Wall Street brokers have loosened their dress code to wear the famous blue jeans. It should be noted that this IPO attracted a lot of interest among investors (the stock has increased by 30% since its introduction) who wanted to own shares in the world’s largest jeans seller.
Read the article: ‘Here’s why Levi Strauss, the world’s biggest denim brand, is going public’
